Head of Business Development
TB Davies
TB Davies is a very impressive organisation, boasting 3.5 acre headquarters in Cardiff, Wales and a world-class product range which is second to none.
All access equipment available from TB Davies is carefully designed and stringently checked to ensure the highest levels of functionality, durability and protection. Products in their portfolio include all types of ladders, stools, scaffolding towers and access platforms as well ladder accessories and the company has also branched out into industrial storage solutions and warehouse handling products.
TB Davies was established in 1945 and now employs 25 staff, has around 2,000 regular customers and holds around 500 lines in stock.
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TB Davies had previously used Sage, their Head of Business Development stated that they decided to implement OGL Software as Sage: "was no longer fully supported and wasn't being invested in. Our CRM system was not integrated and the reporting tools no longer functioned correctly."
TB Davies' Head of Business Development states OGL Software has: "Improved efficiency wholesale across the business but a particular example is that by investing in the Business Intelligence (BI) module, our users can now run their own reports without relying on help from more experienced team members.
"Our staff now base decisions on factual, accurate business data, rather than ‘best guess' or intuition. In our purchasing department stock modelling has improved greatly because of the ease in which reports can be run by the team, in turn the availability of products to customers has improved."
TB Davies' Head of Business Development states: "As our CRM database and accounts data are now integrated this has seen our customer relationships improve significantly because our team have access to more accurate customer information and history.
"We believe heavily in customer focus, in fact TB Davies was founded off the back of a promise our founder, Bryn Davies, made to a fellow serviceman that a job would be waiting for him back in Wales when WWII was over.
"Keeping promises is an ethos that runs through the company to this day; if we say we can do something for a customer we do it."
"One of the biggest benefits of OGL Software is the consistency within each module, it feels the same and is familiar wherever you are in the system, and therefore it is nice and quick to navigate. We have also found that repetitive processes such as sales and purchase order entry are more streamlined, something staff have fed back as a big positive; they can focus on more interesting tasks. And of course, because the data behind the modules is more consistent, our accuracy in all our business processes has improved.
"Another thing to mention is that our stock-picking and dispatch processes are much more efficient than our previous solution, Sage 500, allowed. This means we can process more orders per day and we have extended our dispatch cut-off time to 5pm which has delighted regular customers and helped us attract new ones."
"Early indicators are that we are reducing our customer churn and retaining more business making us more profitable. We believe this is because customers can receive orders the next day by ordering right up to 5pm.
"The fact that we are more accurate, have better stock availability and are more efficient has meant our technical sales advisors have more time to guide and advise customers on selecting the correct product to keep them safe when they are working at height.
"It is worth noting we have achieved the improvements in service and additional turnover within the existing staff numbers."
"The team at OGL were very intuitive and understood how TB Davies operated after spending a short amount of time with us and could see how well OGL Software could be integrated here. They agreed to tailor the package to our needs and we really couldn't have asked for more.
"Our Training Consultant also stood out as having a great depth of knowledge and the ability to understand how real-world businesses function and understand our needs.
"OGL Software is a very stable and solid system that is easy to learn and use. Put simply, it allows us to run our business without distraction."
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