LEON CUNNINGTON, SALES MANAGER
WEST MIDLANDS FASTENERS
West Midlands Fasteners is one of the UK's leading distributors and stockists of industrial fasteners and fixings.
Founder, John Hall started the business from his garage back in 1981, with a focus on quality and depth of stock they have built a loyal customer base over the years in construction, pipeline and engineering industries as well as trade customers.
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Prior to implementing Profit4, West Midlands Fasteners were running their business on Sage 200, which was no longer fit for purpose.
Leon Cunnington, Sales Manager explained: "Stock control on our previous system, Sage 200, was not as quick or as accurate as needed so, due to the office team being stretched with increasing customer demand, we knew we had to switch from Sage to a more efficient software."
To keep on top of increasing customer demand, West Midlands Fasteners hired additional staff. As a result, the company recognised the need to switch to an alternative software solution that offered a faster way to produce quotes for customers and remain ahead of competitors.
OGL Software recommended its Profit4 business and stock management software, which is an Enterprise Resource Planning (ERP) system that has been designed to help merchants digitally transform their operations by supporting multi-channel selling.
West Midlands Fasteners recently achieved ISO9001 accreditation thanks, in part, to OGL Software's Profit4 helping the company with customer service improvements and maintaining its already high levels of quality management from stock to shipment and delivery.
In addition to ensuring stock was available for same day delivery if requested, OGL Software offers updates and new features for Profit4 that are based on customer feedback.
The business has been able to transform its stock management by implementing Profit4.
"Another great benefit of the stock management feature is that if there are stock discrepancies, Profit4 enables the stock levels to be quickly adjusted to account for those changes. The trade counter is also faster now with Profit4. It has even sped up the dispatch process as multiple orders can be dispatched in one go, making it easier for us and the drivers and speeding up routes to ensure delivery to our customers when they expect their order."
"Our customer service is great now, with quotes provided within minutes, which gives us an edge in a fast-paced industry. This means there is no need for customers to chase.
"Using Profit4 we can even send automated acknowledgements to customers, so they know when they are getting what they ordered. There are no separate purchase orders needed, so less mistakes, and we can raise queries and mistakes within orders, which helps us identify if things are going wrong and log how they have been put right."
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Learn more about switching to Profit4 from Sage 200.
Use your customer and prospect data to increase sales and improve service.
"We outgrew Sage & since we’ve switched to OGL Software, we’ve definitely seen a step up in our sales & our customer service."
