Managing Director
Nobisco
Nobisco was formed in 1985 (as Morrison Marketing Ltd) as a single source supplier of consumables to a number of large blue chip companies. Originally operating from a small rented office with just two members of staff, all deliveries were by a single van and invoicing was done using a typewriter.
The company was renamed Nobisco Limited in 1990 and this coincided with the introduction of a wider range of stock products with a focus on catering, hygiene, janitorial, packaging and safety disposables.
Nobisco has strived for continual improvement and gained IIP, ISO 9001 and 14001, and is currently working towards 18001. Nobisco now employs over 30 staff and has a fleet of ten delivery vehicles.
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OGL's association with Nobisco began over 30 years ago, as one of OGL's Sales Representatives chanced upon Nobisco's office to introduce themselves and drop off some literature.
Back then the Birmingham-based, single source supplier were using ‘Sage Financial Controller', but they quickly began to outgrow the basic product. "The software had too many limitations including being unable to store special customer prices and the fact that it wasn't able to be installed on a network caused further issue," says Nobisco's Managing Director.
"We considered staying with Sage and upgrading to the next product in the range which at the time was Sage Sovereign. But, poor levels of customer support forced us to consider alternatives and a comparison with OGL showed them to offer better short and long term value, significantly more functionality and, just as importantly, excellent customer support.
"We selected OGL on the basis of the quality of their product and the ethos of OGL itself. The pricing structure was reasonable and from meeting staff at OGL we were in no doubt as to the level of training and support we would receive and the fact that the software would be continually developed was also a major contributing factor; OGL have not disappointed us and we have now been a customer for over 30 years."
OGL Software is a complete business management software suite that brings together a company's supply chain, stock management and distribution processes as well as providing vital business analysis tools to help them better understand their customers and identify new sales opportunities.
OGL Software is at the core of all aspects of Nobisco's business, from sales to purchasing and accounts to stock management: "All aspects of the OGL software are critical because they all contribute to the smooth running of our company and ultimately to customer satisfaction. If any one area of the software was weak then all aspects of our business would suffer – there would be a knock on effect."
OGL Software combines tools to help with efficiency and effectiveness, and this is evidenced by how the software has enabled Nobisco to improve their business operation.
The Managing Director states: "Nobisco has benefited greatly from using OGL Software through vastly increased efficiency. It has allowed us to keep our costs down whilst at the same time driving up the levels of customer satisfaction."
Working closely with OGL, Nobisco feels confident that they can get on with their business whilst software matters are taken care of. Andrew explains: "Regular contact with our OGL Customer Success Manager makes it easier for us to plan for the future."
"Nobisco has every intention of continuing to grow as a business and continuity plans are in place to ensure this happens. We are looking to build on our core product range and diversify where appropriate. Our continued growth will be achieved both through acquisitions and our organic efforts. We currently operate from a single distribution centre in the Midlands but we will consider opening additional depots to better serve our customers."
Areas that Nobisco would like to enhance over the coming months are: to consider moving their data backups offsite and to improve their web presence. Online trading opens up unlimited opportunities to increase sales and reach potential new markets. The eShop module of OGL Software allows customers to:
With regards to using the software and future plans for Nobisco, the Managing Director commented: "I love features that save me time and money. My personal favourites are the reporting facilities and time savers such as being able to export data straight into our banking software for BACS payments. The user fields greatly increase the flexibility of reporting.
"We have recommended OGL Software to other companies on many occasions over the years, and with the continual improvements that are being made to the software I'm sure we'll continue to do so".
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